Customers only talk about the brands they love, and if they aren’t talking about your brand you might as well not exist.
EARN is a team of innovators who co-create with our clients to invent new strategy, products, services, experiences and content platforms that grow brands further, faster.
We created a set of guidelines for all European markets that determined how the Samsung brand should manifest itself in a consistent way across a variety of marketing channels to build brand love.
Our global sponsorship activation strategy made Castrol the winning sponsor of the FIFA World Cup by creating the most shared video in the world. This earned Castrol over 1 million new brand fans.
We recruited hard to reach Generation Z customers to EE by inventing a new multi-million pound business model with YouTube’s most renowned vloggers.
This earned EE a record 20,000 new customers in the first few hours of launch without paid media.
We also spend time and money growing our own entrepreneurial ideas to bring our learnings into our client work.
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Don’t worry; this won’t be a love story to myself. But with that said, I think it’s important for you to know a bit of my background before I get into the meat of this blog. I left Monster Energy as VP of Marketing, a position I had secured after...Read more